21 October 2012 – Sunday Times
BILLIONAIRE property tycoon brothers David and Simon Reuben plan to turn the former In and Out club on Piccadilly, central London, into Britain’s most expensive home.
The brothers bought the dilapidated site last year and have submitted plans to Westminster council to convert the main grade I listed building opposite Green Park into a palatial 48-room residence. It is the former home of the Naval and Military club, whose past members include TE Lawrence, Ian Fleming and Rudyard Kipling.
The Reubens’ house, designed by the architect Paul Davis + Partners, would have an underground swimming pool, gym and 35,000-bottle wine cellar. Agents estimate the property could fetch £214m. The most expensive home on record is Park Place near Henley-on-Thames, Oxfordshire, sold to the Russian billionaire Andrey Borodin for £140m.
The Reubens also have plans for another house at 95 Piccadilly — next door to the club — and for six luxury flats on another part of the site.