Sunday Times – 18th February 2018
The billionaire Reuben brothers have bought a building in New York that could become an American outpost of 5 Hertford Street, the Mayfair club.
David and Simon Reuben paid about $40m (£28.5m) for the property on East 16th Street, near Union Square. They have leased it to Ghanim bin Saad al-Saad, a Qatari business leader who is planning to finance the venture. The deal was brokered by Amanda Staveley.
The building is said to have been chosen by Robin Birley, who created 5 Hertford Street in 2012 after being disinherited from his father Mark Birley’s club empire, which included Annabel’s and Harry’s Bar. Birley, 59, has said he tries to make sure at least 40% of his members are women — not because he is “PC” but because “it’s about having a femininity”.
A source said it would cost about $120m to fit out the New York building, which is likely to branded differently to 5 Hertford Street.