Merchant Square, Paddington



Reuben Brothers own, in a 50:50 partnership with the Jarvis family, the Merchant Square development in Paddington, Central London. A mixed-use development of c. 2,000,000 (2 million) sq ft in the heart of Westminster, Merchant Square is ideally placed to provide a much needed focus and sense of place.

The Paddington Basin regeneration project is well on the way towards achieving its ambitious vision. The area is already home to the aspiring residents, and world-class companies Everything Everywhere and Marks and Spencer. Merchant Square is superbly connected – just 16 minutes from Canary Wharf via London’s new Crossrail link, and 15 minutes from Heathrow Airport on the Heathrow Express.

Merchant Square will encompass 7 buildings, including a landmark 42-storey skyscraper, and the scheme provides office space, residential apartments as well as hotel and leisure facilities.


1. Merchant Square – Coming soon

Plans in November 2010 were unveiled for a 42-storey skyscraper, destined to be the tallest building in Westminster. The building of c. 420,000 sq ft will provide 222 apartments and a 90-room boutique hotel on the ground and lower floors. Lifts will ascend to the magnificent sky bar with spectacular 360º panoramic views over London.


2. Merchant Square – Coming soon

Planned c.250,000 sq ft development of office space. The 17 storey building will be flanked on either side by double-height retail spaces totalling 4,400 sq ft, ideal for cafes and bars with the option for galleried first-floor spaces.


3. Merchant Square – Completed Summer 2014

A 21 storey building of c. 390,000 sq ft. The residential space provides 201 units (159 private apartments and 42 affordable apartments). On the ground floor, amenities include a private residents’ lounge, a private screening room, a personal training room and business facilities. There is also be a first floor nursery with its own winter garden, and a total of 10,000 sq ft of retail units on the ground & mezzanine floors.


4. Merchant Square – Completed Nov 2010

A 16 storey building of c. 280,000 sq ft consisting of 153 apartments, 60 of which were pre-sold to the Crown. The development also provided 44 affordable apartments and features two canal-facing retail units on the ground floor, which have been both let.


5. Merchant Square – Completed Sept 2010

A 15-storey office building of c. 425,000 sq ft, which has been fully let. High-profile letting of over half of the building to Marks and Spencer for use as their corporate headquarters. Two ground-floor retail units are also let to the retail giant, with another 4,800 sq ft unit facing the canal let to Swedish diner KuPP.  Other tenants are service office provider Business Environment, consumer transaction technology firm NCR, telecoms infrastructure company Helios Tower Africa,  US healthcare firm United Health Group, and music company BMG Chrysalis. Virgin Active opened a 21,000 sq ft health club in early 2015.


6. Merchant Square – Coming soon

Planned c. 160,000 sq ft building over 15 storeys, consisting of 57 private apartments and 62 affordable housing flats. The development will also provide a medical centre and two ground floor retail opportunities.


7. Canalside Walk – Due for completion Q2 2020

Construction in progress for a boutique canalside residential building housing 84 private apartments and 16 affordable homes.  Residents will benefit from a rooftop terrace, observatory lounge, and an outside gym, featuring views across the London skyline.


Three further buildings were previously developed, completed and sold:

  • ‘The Point’: 232,000 sq ft office building predominantly let to Orange;
  • ‘Waterside’: 238,000 sq ft office building predominantly let to Marks and Spencer;
  • ‘Paddington Walk’: 192,000 sq ft residential building consisting of 153 private apartments and 79 affordable apartments;
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Art’otel: London



Plans were approved in December 2015 for a new art’otel branded hotel in London’s trendy Hoxton, just a stone’s throw from the City’s Square Mile. The 22 storey/4 basement level building is expected to start construction next year. It will include 346 guest rooms, a wellness area, arthouse cinema & gallery, 4 office floors, retail, restaurants and bars.  There will be a gallery available for community use, which will include the site’s two Banksy murals to be preserved for the public’s enjoyment.    The design is based on a pure cylindrical form which maximises views of the City and beyond in all directions.  The development was an RB joint venture with the PPHE Hotel Group, before RB agreed to sell its holding to PPHE Hotel Group in January 2018.





Reuben Brothers has been investing in Romania for over 10 years. Investments are held in Bucharest, Timisoara and surrounding areas. Holdings include commercial and residential property and over 65 hectares of land in Bucharest.



Together with AIG, Reuben Brothers have a significant investment in the Development of a logistic park in a prime Moscow location.