The Reuben Brothers have invested in Kyp Systems, a company which develops patented marketing tools. Launched in September 2005, their first product, the iKyp, is a paper based communications tool which uses a unique combination of interactive knowledge wheels and inserts to create an engaging information and branding experience.

Based in London, Kyp Systems have offices in New York and Philadelphia, plus representatives in China and the UAE. Clients including American Express, Vodafone and Sony PlayStation have used the iKyp’s ability to create impact, generate response and provide a higher return on investment.

The iKyp is available in a range of formats which is constantly being added to through an extensive program of R&D. Super slim electronics such as flashlights, calculators and radios can be incorporated into all iKyp formats, as well as bespoke extras such as bottle openers, tyre tread depth gauges and sticky notes.

Their latest product, the iKyp webkey, bridges the gap between physical media and the digital world, providing a solution for marketers who wish to drive online traffic. Using patented autolaunch technology, the iKyp webkey takes recipients directly to any destination webpage.

www.iKyp.com