24 September 2009 – Business Intelligence Middle East

INTERNATIONAL. FlairJet, London Oxford Airport’s new private jet charter operator, will be the first to put the Phenom 100 on the UK ‘G’ register.

The company’s two aircraft (G-DRBN and G-SRBN), following inspection by the UK CAA’s Head Surveyor, are due to arrive into Oxford by mid to late October.

Chief Executive Officer, Captain David Fletcher, is currently undergoing type-rating in Dallas, while two other newly recruited pilots are training at Burgess Hill with CAE. In the run up to commercial launch the company has named two new management positions: Mike Chamberlain, Ground Operations Director and David Taylor, Operations Manager, both ex Jet Options managers. They join Flight Operations Director/Chief Pilot Gerry Rolls, who will also be a training captain on the Phenom. FlairJet, backed by three London-based QCs, are managing these two entry level jets from a third party, prior to the arrival of their first purchased aircraft in 2012.

FlairJet pledges to offer a personalised,lity service, evolving the traditional air taxi – pitch up and fly culture. With a range of 1,160 nm (with reserves) FlairJet will focus on easy to reach cities in mainland Europe, domestic UK routes and also Scotland and Ireland. Its USP will be to deliver ‘a transparent, easy use, superior service,” said David Fletcher.

“The advantages of the cutting edge entry level jet technology, affordability and superlative style of the Phenom 100, including stylish interiors from BMWDesignWorks USA, will give us a real edge over other jet operators,” he said. FlairJet is setting out to target travellers who wouldn’t usually consider private charter because they perceive it is too expensive, or are too intimidated by the process.